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Showing posts from July 23, 2021

DOES TENNIS NEED TO BE IN THE OLYMPICS?

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The Olympics come around every 4 years. As a young boy, the Olympics always felt special to me. They allow everyone to watch the best in the world perform for two weeks under the spotlight. W e are seeing many of the competitors for the first time and for the athletes themselves, this could be the pinnacle of their careers, they may never get the opportunity to represent their country at the Olympics again. So why can't  I care less  about  watching the Olympics?   The only sports I will watch over the next two weeks in Tokyo will be the traditional Olympic sports such as track and field, swimming, weightlifting, and Judo, etc.  For me, it's a time for traditional Olympic  sports to shine on the world stage, particularly the Marathon and the 100-meters. The IOC has begun to get greedy. They know the popularity of the Olympics is dropping and are now including non-traditional Olympic sports, like tennis, to help boost their ratings. The Olympics are a Marketing Disaster However,